Services
Product Ideation
WHAT
A two - eight week project where I tackle a product problem, and deliver the roadmap to a better product.
WHY
You're not happy with your current product's performance, or you want to pivot the product to respond to a new opportunity. With my training in usability research, product sprints, and personas, I can discover product opportunities. I'll help your company reduce risk, define opportunity costs and create a path forward.
HOW
TOOLS
- Review existing metrics and user research
- Crash course in your company goals and values
- Competitive Research
- Plan and lead the team in a Product Design Sprint
- Information Architecture
- Usability Testing
- Stakeholder Interviews
DELIVERABLES
- Personas
- Usability Analysis
- Information Architecture
- Wireframes
- Recommended Feature lists scoped for varying budgets/degrees of risk
- Business Requirements
- Functional requirements
- Annotated Wireframes
Product Management
WHAT
A one month - six month project where I own a product and am responsible for an execution that is on time, on budget, accomplishes your business goals, and delights the user. Sounds tricky? It is!
I will review analytics and usability research, create requirements documents, raise and explain scope risks, make tradeoffs, empower and inspire a team, and test, test, test.
WHY
You have a product you want to launch, you and need someone to take ownership.
HOW
TOOLS
- Review existing metrics and user research
- Crash course in your company goals and values
- Product Analysis
- Budget management
- QA for product
DELIVERABLES
- A high quality, on time and on budget application or website
- Business Requirements
- Functional requirements
- Scope recommendations
- QA for product
Past Successes
I've owned the product ideation and product management for some of the biggest products in live streaming and sports. I've also managed more laissez faire projects, like an experimental in-house predictive gaming app. I've managed remote, offshore, and in-house development teams. My depth and breadth of experience makes me a flexible product ninja.
My results speak for themselves:
My products have produced over eight million in revenue and reached over ten million users
I inherited an app in bad shape with a 2 star rating in Google Play; it increased to 4 stars with my product launch.
I led ideation and managed feature development for a complete relaunch of the March Madness Live video experience, an experience that touches millions of users. Targeted video viewing metrics increased.
I owned a live video streaming app that sustained the most concurrent live streams of any sports app.
References available upon request.