WORK
FReelance Product Strategist
Present | Los Angeles, CA
Clients include: startup and Fortune 500 companies
- TEN: The Enthusiast Network, Turner Broadcasting, The Untapped Movement
Work includes: product strategy, project management, product marketing, app store optimization, launching a new product, and subscription flow re-design.
Product ManagER / UX Generalist
2014 - 2016 | Turner Sports Interactive, Atlanta, GA
- March Madness Live desktop, Android, Kindle, iOS app
- NCAA.com website
Desktop product accomplishments: Launched product responsible for 50% of product suite revenue, managed total redesign of product which led to increased consumption across all KPIs; led product ideation across all March Madness products, led product design sprints for entire March Madness product suite (15 applications).
Mobile product accomplishments: App sustained most concurrent live video streams of any other sports video app; 4 star average reviews; #1 Sports App, #4 App in Google Play Store in March; 1 million downloads
Associate Product Manager
2012 - 2014 | Turner Sports Interactive, Atlanta, GA
- March Madness Live Android, Kindle, iOS app
- companion predictive gaming app
Improved 2014 Google Play store rating from 2 stars to 4 stars; #1 Sports App in Google Play Store in March; 1 million downloads; led mobile bracket redesign that resulted in significant increase in usage for that feature; user base increased significantly for Android devices.
Product Management Fellow
2011-2012 | NCAA Digital, Atlanta, GA
- NCAA sports app
- March Madness Live VOD microsite
Initiated an educational rotation in web development, structured data, app development, and social integrations; created an analysis of trends in social and gaming for mobile platforms for Turner Sports executives.
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EDUCATION
Gamification; Human Computer Interaction
Coursera, 2013
B.A. Public Policy and Economics
Duke University, Durham, NC; 2007-2011
TOOLS and SKILLS
TOOLS: JIRA, Charles Proxy, Agile, Waterfall, Kanban, Pivotal Tracker, Basecamp, OmniGraffle, Keynote, Sensor Tower, Marvel Prototypes, Confluence, Design Thinking
SKILLS: Feature Ideation, Android and iOS apps, product requirements, backlog prioritization, information architecture, Design Thinking, Product Design Sprints, stakeholder Interviews, competitive analysis, annotated wireframes, sketches, persona creation, usability tests, rapid prototyping, Gamestorming, behavioral economics, some JSON and HTML