Hello!
I'm an experienced Product Manager and UX Generalist
I live in Los Angeles, CA, and work for clients across the country. I'm addicted to creating experiences. I focus on usability research, product ideation, and delivering quality products.
My background is in behavioral economics, a perfect training for me to keep an analytical footing while studying human behavior. I was selected as a product management fellow out of college, which is where I received my technical and product training.
For the past five years I've worked on some of the most exciting products in live streaming and sports. Now I work for my clients as a freelancer offering product strategy services. If your product has a problem, I'll solve it!
HOW CAn I help?
- I help companies reduce risk, define opportunity costs, increase transparency, and bring discovery into the product process.
- I can help you deliver a product on time, on budget, and to the delight of users.
- I can also specialize in the beginning of the product process; leading ideation, identifying new product opportunities and conducting usability research.
Hello! I'm friendly, personable and stand in front of gradients.
My Philosophy
Putting the user first is the right thing to do, both as a matter of principle and a matter of pragmatism. By having something of value to the user, you earn their time. No other path is sustainable over the long term.
I believe in the power of play when creating. I've seen the impact Gamestorming activities have in bringing a sense of community and renewed discovery to an ideation process.
I'm influenced by Design Thinking. I've led many design sprints and usability studies. Sometimes, I customize the design sprint flow to include personas and other metrics.
I’m addicted to learning. Currently, I'm studying written and visual storytelling to become a better creator.
I also believe sometimes you have to take big risks. People can’t always tell you exactly what they want; sometimes they don’t know until you’ve shown them.